The acquisition of pre-existing advertising profiles on the TikTok platform involves a transaction where ownership is transferred from one party to another. For example, a business might seek to gain access to a profile already established within a specific niche, potentially saving time and resources compared to building one from scratch. This action circumvents the process of account creation and initial audience development.
Gaining control of a pre-built advertising presence can present opportunities to leverage established audience demographics and historical campaign data. This access can expedite the launch of marketing initiatives, potentially leading to quicker returns on investment. Historically, businesses have employed this strategy to bypass the often lengthy and uncertain process of organic growth on social media platforms and jumpstart their advertising efforts.