Tapping the heart icon during a live broadcast on TikTok indicates approval or enjoyment of the content being presented. This action is a form of digital feedback, directly communicating a positive reaction to the content creator. For example, if a user finds a musical performance engaging, pressing the heart button signals their appreciation.
Expressing appreciation during live TikTok broadcasts serves several functions. It provides immediate encouragement to the streamer, potentially influencing the direction and energy of the live content. Furthermore, a higher volume of these positive interactions can increase the visibility of the stream, drawing in more viewers and expanding the creator’s reach. The practice evolved alongside the platform, becoming an intrinsic component of the TikTok live experience.