The phrase suggests an invitation to participate in activities or challenges popular on a specific social media platform. These often involve creating and sharing short-form videos. For example, users might be encouraged to attempt a viral dance routine or participate in a themed creative contest.
The appeal of engaging on the platform lies in the potential for widespread visibility and social connection. Participation offers individuals the opportunity to showcase creativity, connect with like-minded users, and potentially gain recognition within the platform’s community. The phenomenon has roots in the broader history of user-generated content and the democratization of media production.