The phrase describes actions a user has taken on the TikTok platform that involve engaging with content or other users. These actions include, but are not limited to, liking videos, commenting on posts, following accounts, sharing content, and saving videos to collections. For example, if a user watched a particular video to its completion, left a comment, and then shared it with a friend, all of those activities would be considered forms of engagement.
Understanding the scope of engagement is crucial for both content creators and users seeking to optimize their experience. For content creators, tracking these metrics provides valuable insights into the types of content that resonate with their audience, allowing them to refine their strategy for increased visibility and reach. For users, an awareness of their own activity provides context for the content the algorithm presents to them, enabling them to better curate their feed and discover relevant content.
