Promotional offers targeted towards established platform participants seeking discounts or special deals during a specific period are a common marketing strategy. These incentives aim to encourage continued engagement and spending from individuals already utilizing the service. For example, an established content creator might receive a discount on in-app advertising credits.
Such targeted promotions can be valuable in retaining existing customer base and driving sales volume. They acknowledge and reward user loyalty, which can contribute to positive brand perception. Historically, these types of promotions have been used across various industries to cultivate long-term customer relationships and maintain market share.
