A “Galaxy” on TikTok is a virtual gift that users can send to their favorite creators during live streams. These gifts are purchased with TikTok coins, which cost real money. The recipient can then convert these gifts into “diamonds,” which can be redeemed for cash. Therefore, the perceived value stems from the conversion of a digital token of appreciation into tangible monetary value for the content creator.
This gifting mechanism provides a direct way for viewers to support creators, fostering a sense of community and encouraging the production of engaging content. The existence of virtual gifts creates an economy within the TikTok platform, incentivizing both content creation and active participation from viewers. The evolution of this virtual economy reflects the growing trend of direct artist support in the digital age, moving away from traditional advertising-based revenue models.