The phrase refers to the process of deleting a short-form video or photo compilation that has been posted to a user’s profile on the TikTok platform for a limited duration, typically 24 hours. This action removes the content from public view before it automatically disappears.
The capacity to remove content posted in this manner provides users with control over their online presence. It allows for the correction of errors, the removal of content that no longer reflects their current views, or the management of their public image based on evolving personal or professional circumstances. Historically, the impermanent nature of this type of content has offered a lower-stakes avenue for expression, but the ability to delete it adds a layer of control previously unavailable.