The act of increasing the number of concurrent viewers on a TikTok live stream is a common goal for content creators. This involves strategies and techniques aimed at attracting a larger audience to a live broadcast. For example, a user might employ promotional tactics before and during a live session to maximize real-time viewership.
Heightened visibility on live streams provides several advantages, including increased interaction, potential for enhanced creator recognition, and opportunities for monetization through platform features. Historically, attracting viewers to live content has been a crucial aspect of online broadcasting, evolving alongside the platforms themselves.