The process of adjusting a TikTok video’s visibility settings to allow broader access is fundamental to content dissemination. This adjustment alters the default setting that might restrict viewership to a limited circle, such as approved followers or oneself. For example, a creator can modify settings to allow any TikTok user, regardless of follower status, to view and interact with their published videos.
Increased visibility directly correlates with expanded reach and potential for engagement. This is crucial for creators aiming to cultivate a larger audience, promote a brand, or influence trends. Historically, limiting access to content was often a default privacy measure; however, many seek broader dissemination to maximize impact and foster connections within the wider TikTok community.