Reposting on TikTok involves sharing another user’s video with one’s own followers. This function, distinct from simply liking or commenting, allows a user to redistribute content they find interesting or relevant, making it visible to their network. For example, a user might repost a tutorial video to help their friends learn a new skill or share a humorous skit to provide entertainment.
The act of resharing content serves several purposes within the TikTok ecosystem. It expands the reach of the original creator’s video, potentially increasing its visibility and engagement. For the user doing the resharing, it functions as a form of curation, allowing them to express their interests and tastes to their followers. Historically, this type of content sharing has been a fundamental aspect of social media engagement, adapted and refined within the unique context of TikTok’s video-centric platform.