The strategic use of categorized keywords on the TikTok platform aims to increase content visibility and user engagement. For instance, employing specific tags related to a dance trend can expose a video to a larger audience interested in that particular style of content.
Effective categorization is crucial for content discoverability within the app’s algorithm. This practice offers enhanced opportunities for content creators to reach wider audiences, fostering increased views, shares, and potential follower growth. The concept has evolved alongside the platform’s growth, shifting from broad, general terms to more niche-specific and trend-focused keywords.