The phrase identifies an audio element prevalent on the TikTok platform. This audio track, typically a song excerpt or a remixed sound, gains popularity through its association with user-generated videos. An example includes users synchronizing their actions or creating short skits set to the music. The specific lyric, “don’t let it burn,” serves as a recognizable identifier for the audio.
The widespread adoption of such auditory components within user-created content signifies the power of music in shaping trends and facilitating self-expression. The ease with which audio can be incorporated and shared on platforms like TikTok enables rapid dissemination and contributes to the virality of selected tracks. Historically, short, catchy tunes have proven successful in capturing public attention, and this phenomenon is amplified within the context of short-form video.