A digital gift, represented by the term “Universe,” exists within the TikTok platform’s virtual economy. Users can purchase and send these virtual items to content creators as a form of appreciation and support. The value of a Universe translates into real-world currency when the creator redeems it; however, the exact amount received by the creator is less than the purchase price due to platform fees and other deductions. As an example, a user might spend actual money to buy a Universe, which they then send to a creator whose content they enjoy.
The ability to send virtual gifts like Universes offers several benefits. It provides a direct avenue for audience engagement and allows viewers to financially contribute to their favorite creators. This system can incentivize the production of more content and foster a stronger connection between creators and their fan base. The introduction of such virtual gifting systems represents an evolution in how online content creators are supported, moving beyond traditional advertising revenue models.