The phrase translates to “remove TikTok watermark.” It refers to the process of eliminating the identifying mark that TikTok automatically applies to videos created and shared on its platform. This watermark typically consists of the TikTok logo and the username of the video creator.
The removal of this identifying element can be beneficial for various reasons. Creators might wish to repurpose their content on other platforms without advertising TikTok. Businesses might seek to use user-generated content in marketing campaigns while maintaining a consistent brand image across different channels. The historical context involves the rise of short-form video content and the desire for content creators to maintain control over their intellectual property and branding.
