A trend involving a specific action, task, or performance, often set to music, that encourages widespread participation and replication by users on the TikTok platform. These trends rapidly spread through the platform as users create their own versions, contributing to the viral nature of content. An example includes a choreographed dance sequence that individuals attempt to recreate and share using a specific hashtag.
These participatory activities are significant drivers of engagement and content creation within the TikTok ecosystem. They provide a structured framework for creativity, allowing users to express themselves while adhering to a common theme. Historically, these trends have evolved from simple dance moves to complex challenges involving stunts, transformations, or even social commentary, reflecting the evolving nature of online culture and user interests. The benefits include increased visibility for participants, community building, and opportunities for creative expression.