The action of securing specific published short-form videos to the top of one’s profile on the TikTok platform is a content management strategy. This function allows users to curate the first impression visitors have when arriving at their account, highlighting chosen content above chronologically ordered uploads.
Strategically positioning favored creations at the profile’s forefront offers multiple advantages. It enables emphasis of favored content, promotional material, or videos that best represent the user’s brand or style. This practice also provides a direct method of influencing viewers’ initial experience, potentially increasing engagement and attracting new followers. The feature has evolved to become an integral component of content creator strategies on the platform.