The default typeface employed within the TikTok application is known as “Proxima Nova”. This font is a sans-serif design characterized by its clean lines and modern aesthetic, contributing to the platform’s overall visual appeal. Proxima Nova offers excellent readability on various screen sizes and resolutions, ensuring a consistent user experience.
The selection of this specific font enhances brand recognition and supports clear communication within short-form video content. Its neutral yet contemporary style allows content creators to overlay text that is both easily legible and visually unobtrusive, allowing the video itself to remain the primary focus. Prior to using Proxima Nova, TikTok employed Futura, demonstrating an evolution in the platform’s visual identity.